UX designer and strategist

I help clients with their digital products, from the first question to the last interaction, as part of the :ratio team.

Strategy

What should this product be, for whom, and why? We align vision, goals and priorities before anyone draws a screen.

Interviews, observation and testing, to understand what people really need and what gets in their way.

Turning insights into a clear idea: the structure, the key journeys, and how it all fits together.

The details people touch every day: flows, screens and behaviours, designed and tested until they feel obvious.

Clients trust me:

Since 2013, I’ve helped designers meet, learn from each other, and make Interaction Design matter in Europe.

I’ve helped organise conferences, international and local, multi-day, in person, online and hybrid, for 1,000+ attendees:

I’ve helped build communities, local and European, where designers share their practice all year round:

I teach User Experience Design to master students and sit on juries for their projects:

I build online tools, to bring new ways of working to life:

I share my knowledge through talks and writings.

If you have a project, send me an email.